Here is the replay of the webinar titled: How to Find LOCAL Clients through Social Media without Spending Your Life on Twitter!
It was created exclusively for the Association of Pet Sitting Excellence and is presented by social media rockstar Laura Roeder.
Pet sitters need to be prepared when they get in the car and head out for a day of visits and dog walking.
For most pet sitters their car is their mobile headquarters and office. So what do most pet sitters carry in their vehicle?
When it comes to marketing your pet sitting business, one of the best ways to approach the subject is by focusing on your pet sitting website.
I’m sure you know by now that I am all about using your website as the core of your marketing strategy.
I’ve been able to build a successful website that generates 99% of our business and I understand a lot of this can be confusing, stressful and frustrating.
One of our goals at APSE is to help as many of our members succeed by simply improving their websites.
And I’m thrilled to read all the success stories so far. On that note, I present 9 free online tools you can use right now to help with your website SEO and marketing efforts.
Take some time to explore and understand the various tools. Each will help a separate important factor in your hunt for search engine domination!
You are no doubt familiar with the daily walking services offered by most pet sitting services that provide a way for your dogs to get out for some regular exercise and a midday break.
But did you know that some pet sitters also offer fun dog adventures such as hikes and swimming excursions. These type of trips usually last 2-3 hours and give dogs a strenuous work out – in fact some services even provide these activities as part of a fitness training program for your dog!
Some of the benefits of getting your pooch involved in these trips other than the exercise are:
Quick: When you hear the term ‘boarding a dog’ what comes to mind?
Most likely, you’ll think of a kennel, boarding house, vet’s office or other caged environment that watches many dogs at once.
Did you know that boarding a dog can be more personal, humane and attentive than it once was?
It’s true. Many dog owners may not realize that professional pet sitters offer cage-free dog boarding in their home while you are away.
So, picture this: Instead of leaving your dog in a caged or otherwise stressful environment, consider calling your local professional pet sitter who will take your furry family member into their home.
A pet sitting report card can take many forms but is essentially a tool that a pet sitter uses to communicate to the pet owner exactly what happened at the pet sitting visit.
The report card is generally a hand written message left for the client at the end of the visit but these days may also take the form of a text message, an email, a blog post, or a text message that includes a photo of the pets.
It’s very important to use some type of pet sitting report card for your clients because it confirms for the client that you were at their home when you said that you would be and did what you agreed to do.
One of the most common client complaints is that the pet sitter either did not spend enough time visiting the pet, or did not arrive at all for the visit. If there is physical evidence in the form of a note in their home from you their sitter that documents that you were there and what you did while you were there, this will immediately dispel these fears and make them more comfortable using your service.
Google recently came out with a video called “Meet the Doodlers.”
If you don’t yet know, the Google Doodle refers to periodic variations on the Google logo that, as they put it, makes searching on Google more fun and enjoyable for its users.
Wow, right?
It’s just a web search, yet the search giant considers ways to make it more fun and enjoyable for us!
Understand what’s going on here: It’s no accident that Google is miles ahead of its competition. This isn’t to suggest the their doodle approach alone is the reason for that but it’s certainly part of their attitude and worldwide appeal.
Overnight pet sitting can be a real treat for any dog or cat. Think about it: No animal likes to be left alone for an extended period of time – even if their food and water dish are filled to the brim.
Pets are social animals and overnight pet sitting provides real comfort to your dog or cat through the night when you are away.
As APSE member Pamela Ranheim puts it, the benefits of overnight service is that the pets will have someone with them all night. This really allows them to stay as close to their routine as when the owners are home.
There will also be someone in the home which adds a level of added security. For dogs that have separation issues, elderly pets or pets with health issues it really makes a big difference.
Online video is a hot topic!
You Tube viewers are now watching 100 million videos per day and research has proven that your potential clients are more than twice as likely to watch a video that tells them about your services than read the text on your website.
Are you creating video content that captures the attention of this audience?
There are many topics for which you can create simple videos that can be used to market your pet sitting business online. Here are a few ideas:
“How much should I pay a dog sitter?” is a very common question, and one we have the answer to!
Even though the amount you should pay someone to care for your pets is a tough question to answer.
You have many options when it comes to hiring a dog sitter.
You could:
It’s important to note that just like everything in life, when you hire someone to care for your furry family members you often get what you pay for.
