Aristotle once said, “The whole is greater than the sum of its parts.”
Successful business people know this to be true and live it by hiring
the right employees and forging partnerships with the most appropriate
Louis B. Mayer was a Hollywood film producer best known as one-third
of the movie studio Metro-Goldwyn-Mayer (MGM). Before taking over
Hollywood, Mayer formed his first partnership with a friend that
helped them control the largest theater chain in New England.
In 1916, Mayer partnered with another film executive to create Metro
Pictures Corporation, a talent-booking agency in New York.
However, the most successful partnership for Mayer did not happen for
another two years. In 1918, Mayer moved out West to Hollywood and
formed his own film production company. Six years later, a gentleman
by the name of Marcus Loew – of the Loews movie theater chain – had
the brilliant idea to merge Metro Pictures, Goldwyn Pictures and Mayer
Pictures into one powerhouse entity.
MGM was born, and Louis B. Mayer was successfully in charge of the
studio for the next 27 years. Under his supervision, MGM grew into the
most profitable motion picture studio in the world signing exclusive
deals with legendary movie stars such as Judy Garland, Clark Gable and
More than likely, you will reach various times in your career when you
do not have the appropriate expertise or resources to accomplish
something. This is the time collaboration and/or networking is
valuable. These relationships can help you answer questions, provide
guidance, and provide the ongoing support and encouragement you will
How you win from a community of like-minded individuals
A real world example:
Networking and building business relationships with other pet sitters
allow you to grow your business. You may receive a call from a
potential client outside of your coverage area. However, this person
may be smack dab in the middle of Cindy’s area.
It would be a bad idea to thank the client for her call and hang up
leading her back to the drawing board. Instead, tell her all about
your colleague Cindy who is at the top of her game and would be better
suited to take care of her pet since she is more conveniently located.
You then graciously pass off the potential client to Cindy, expecting
nothing in return. “Expect nothing in return? Why in the world would I
do that?” Because that is the one golden rule of networking and good
business practice: Give out more than you expect back.
The phrase ‘What goes around, comes around’ has never been more
appropriate than in business. You can be certain that with this kind
of mindset Cindy will be tremendously thankful for the referral and
will speak well of you and your business.
I assure you Cindy will now be looking for opportunities to send you
reciprocal business and will inadvertently become a walking billboard
for your business, too. Plus, the original client may have friends in
your area and you may receive some referrals from her because of the
pleasant exchange you first had.
Who knows… you may even develop a partnership with another business
owner (like Louis B. Mayer did) that will take your pet sitting
business to new heights.
Now, Your Turn…
How can you find strategic partnerships that will help your pet
sitting business grow? Have you partnered with others in the past?