If you don’t yet know, the Google Doodle refers to periodic variations on the Google logo that, as they put it, makes searching on Google more fun and enjoyable for its users.
It’s just a web search, yet the search giant considers ways to make it more fun and enjoyable for us!
Understand what’s going on here: It’s no accident that Google is miles ahead of its competition. This isn’t to suggest the their doodle approach alone is the reason for that but it’s certainly part of their attitude and worldwide appeal.
The Google home page changes periodically with various renderings of the Google logo. Here’s a link to past doodles and here is their video:
So why does Google do this anyway? What does a change in logo have to do with search?
And more importantly, how can pet sitters learn from this?
Here Are 3 Things Pet Sitters Can Do To Be The “Google” Of Your Area
-Add a Personal Touch
Don’t be afraid to show off who you are. Add some personality to your website design, to your page content and to your overall business practice.
The more you can be YOU and show your potential clients who YOU are the better off you’ll be.
-Use a Skill or Talent
By bringing an additional skill or talent to the table, you are once again aligning yourself ahead of the competition.
Can you bake dog treats? Do you knit pet booties? Can you leave a hand-drawn Thank You note at the end of your pet sitting job?
-Expand Your Business
Once you start bringing a new skill/talent to a few of your clients, the word will get out and you’ll become known as the pet sitter with the tastiest dog treats (or whatever it is)!
You can then advertise, announce or promote this feature on your pet sitting website.
For example, “All new clients receive one dozen free doggie treats…”
What Can You Offer?
We all have additional skills and talents that we can bring to the table. Use these talents to position your pet sitting business above the rest.
If I have a choice of hiring someone who leaves a hand-drawn Thank You note with a pencil drawing of my pup OR someone who doesn’t, guess who I’m calling?
So, fess up. What are your additional skills or talents? (Think art, photography, cooking, drawing, knitting, painting, jewelry making, scrap booking, calligraphy, candle making, poetry…) Leave a comment below and let us know.