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  • How To Safely Add Links To Your Pet Sitting Website

    Posted March 30, 2011 By in Pet Sitters, SEO and Marketing With | 2 Comments

    link buildingWhat was the last link you added to your pet sitting website?

    Some pet sitters will exchange links with non-competing pet sitters to help visitors find appropriate resources.

    Others may partner with a veterinarian office, animal hospital or groomer and place a link to their website.

    The decision to place a link from your website to another website should be considered carefully.

    Without a complete and full understanding of how Google and the other search engines determine the relevancy of your links, you could be doing more harm than good.

    You also don’t want to lose sight of the main purpose of your website: to educate your visitor with enough information that she can’t wait to get the ball rolling with you.

    Every link on your website to an outside website is another opportunity for your visitor to leave. But that is not even the worst possible scenario that could happen.

    Read More …

  • Adding White Paint to Your Morning Coffee Rarely Works As A Cream Substitute

    Posted March 29, 2011 By in Pet Sitters With | 6 Comments

    coffe cup lolI love my morning coffee. Without it, I can’t guarantee I’d resemble anything close to a human being.

    I need my two cups of coffee to get me going that I imagine I’d go to any lengths to assure that perfect cup – even if it meant substituting white paint for cream if I ever ran out.

    Now, it’s obvious that adding white paint to your coffee as a substitute for cream will not solve any problems.

    But it’s equally as obvious that in order to succeed in business (and life) one must take action.

    As Pablo Picasso puts it: Action is the foundational key to all success.

    But c’mon, let’s be real here… you’re not dumb. You know that taking action and setting goals works.

    Why then do we have such a hard time doing it? One word…
    Read More …

  • Ads for Hiring Pet Sitting Staff

    Posted March 26, 2011 By in Pet Sitters With | 3 Comments

    baby reading adThe topic of hiring in the pet sitting industry is nothing new.

    We all have our own thoughts on IC vs. employee, pay percentage vs. flat rate, the best application and hiring process, and the list goes on.

    There are many angles and approaches that are acceptable and work perfectly for each individual.

    But what happens if you don’t get the first step in the process right?

    Venturing into the waters of the hiring process is no easy feat.

    It requires many big decisions to be made along the way, and it means that you are experiencing growth, which can conjure up many emotions in any business owner (fear, concern, excitement, anticipation to name a random few).

    And it’s not usually a two-day process either, but rather a bit longer one with unplanned twists and turns.

    Read More …

  • How Not To Become The Next Yahoo!

    Posted March 24, 2011 By in Pet Sitters, SEO and Marketing With | 2 Comments

    chess gameWho knew there was so much to be learned from Yahoo’s struggling past?

    I just came across an article that lists 3 reasons why Yahoo is loosing the search game, and couldn’t help but see a similar lesson for pet sitters.

    Whether you have plenty of clients, some clients, or no clients, you must constantly find ways to remain visible and ‘in the game.’

    There are so many competing messages, services and options thrown at your potential clients that it helps to find ways to get your target market to take notice (possible, but not an easy task).

    Read More …

  • Prevent the Pet Sitting Industry from Disappearing

    Posted March 21, 2011 By in Pet Sitters With | No Comments

    circus wheelJust how important do you think it is to be innovative in your pet sitting business?

    The word innovative simply means a new way of doing something’ or ‘the creation of new ideas or things.

    Dog training, for example, may not be a part of the dog walker’s job. Yet.

    Many companies are starting to offer multiple services. Yes, bad personal economy usually pushes for greater innovation.

    In the spirit of innovation, companies are offering a multitude of niche services: dog running, errands, dog training, waste removal, product delivery, and the list goes on.

    Read More …

  • Saving Lives: Just A Small Part of a Professional Pet Sitter’s Day

    Posted March 20, 2011 By in APSE News and Events, Pet Owners, Pet Sitters With | No Comments

    pet sitters save livesIn celebration of Professional Pet Sitters Week, APSE was thrilled to spotlight and honor six of our members that define the role of professional pet sitter.

    Before getting a chance to hear each story, I couldn’t anticipate the variety of incredible lengths pet sitters will take to assure a safe, happy and healthy pet.

    My biggest goal for this series was simply to debunk the myth that just anybody with a love for animals could successfully become a pet sitter.

    Can’t Anybody Watch A Pet?

    Sure, anyone could be asked to stop into a neighbor’s home once a day to change the water and fill the food bowl, but as evident in each of the six stories, there is plenty more that could go desperately wrong.

    And without a professionally trained and educated pet sitter at the reigns, it’s safe to say that some of the pets featured in their stories might not be around today.

    It’s also heart-warming to learn that while bonding with each pet is a given, many professional pet sitters find themselves welcomed in as part of the (human) family.

    This can only be achieved by being a loving, caring and respected individual.
    Click to Continue

  • Here’s How Pet Sitters Can Help Dogs Rescue People in Japan

    Posted March 19, 2011 By in APSE News and Events, Pet Sitters With | 1 Comment

    dog rescue in japanOur hearts go out to the many thousands of people and pets in Japan this week affected by last week’s earthquakes, and tsunami.

    At the APSE we felt the need to contribute to the relief effort and have chosen to offer our support by encouraging pet sitters to donate to the National Disaster Search Dog Foundation (SDF).

    The National Disaster Search Dog Foundation, a non-profit founded in 1996, was formed to partner rescued dogs with firefighters and first responders.

    Their mission is to find people buried alive in the wreckage of disasters. They provide trained canines to fire departments at no cost, and provide lifetime care for each dog. The SDF currently has 74 trained search teams in the US that have been part of 75 deployments including the World Trade center attacks, Hurricane Katrina, the Haiti disaster, and now the Japan earthquake disaster.

    Six SDF Canine Disaster Search Teams were deployed to Japan on March 12th and will be traveling to the devastated Ofunatio City area on the North East coast of Japan where the skills of the canines are critically needed to use find people trapped in the rubble.
    Read More …

  • Super Hero Sitters: Jason Hoffman

    Posted March 11, 2011 By in APSE News and Events, Pet Owners, Pet Sitters With | No Comments

    Jason HoffmanJason has an aura and energy that puts even the ‘meanest’ of dogs at ease.

    As noted on his website About Me page:

    “My mother tells a story where I am about three years old and I wandered into the neighbor’s back yard where the “mean dog” lived. Much to her and the “mean dog’s” owner’s astonishment they found us frolicking without a care behind the shed.”

    Jason brings a suitable and varied background to the table, where one specific volunteer job he held in high school helped him turn what could have been a tragic day into a close call.

    He lives simply by the philosophy, “If you do what you love, you will be successful and truly happy” and it’s clear Jason is both.

    In this episode of Super Hero Sitters, Jason shows the importance of observing every little detail while on a job, and taking appropriate action when necessary. In this case, three dogs’ lives depended on it (image below).

    Hear Jason’s Story

  • Super Hero Sitters: Bella Vasta

    Posted March 10, 2011 By in APSE News and Events, Pet Owners, Pet Sitters With | No Comments
    This episode is part 5 of 6 in the Super Hero Sitters series in celebration of Professional Pet Sitters Week.

    bella vastaHere we have Bella Vasta.

    Bella is one of the hardest working women in the business. She created Bella’s House & Pet Sitting in 2002 – directly after college – and quickly succeeded in becoming a full service pet sitting business.

    Her entrepreneurial spirit has turned ‘Bella’s’ into the recipient of the 2007 National Pet Sitting Business Of The Year Award.

    She knows how to network and has been interviewed on countless shows including NPR and Martha Stewart’s Cat Chat Radio airing on Sirus Satellite Radio.

    But make no mistake…

    Bella’s top priority is, and always has been, her commitment to the client’s ‘fur baby.’

    As evident in this episode of Super Hero Sitters, Bella shows us the real reason her pet sitting business is a leader in the industry.

    Hear Bella’s Story

  • Super Hero Sitters: Jan Brown

    Posted March 9, 2011 By in APSE News and Events, Pet Owners, Pet Sitters With | No Comments
    This episode is part 4 of 6 in the Super Hero Sitters series in celebration of Professional Pet Sitters Week.

    Jan BrownSay hello to Jan Brown.

    Jan Brown is one of those rare individuals who exudes warmth on a consistent basis.

    From the moment you speak with her, you are immediately set at ease and feel you are in good company.

    Respected by her peers, Jan has been pet sitting longer than most teenagers have been alive. She opened shop in 1996 on a part time basis, went full time two years later, and has never looked back.

    Jan’s Pet Sitting was voted 1st Place Readers’ Choice “Pet Care Service” in the San Mateo Daily News (California) in 2005.

    In this episode of Super Hero Sitters, Jan’s worst nightmare comes true when she enters the house of a client’s two dogs and can’t believe her eyes. Luckily, she is a certified PetTech® Pet First Aid/CPR instructor and quickly saved the day.

    Hear Jan’s Story

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