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  • How Pet Sitters Must Now Focus On Their Google Places Listing [video]

    Posted July 28, 2011 By in Pet Sitters, SEO and Marketing With | No Comments

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  • Legal Ins and Outs of Pet Sitting

    Posted July 27, 2011 By in Pet Sitters With | 4 Comments

    This is a guest post by Ashley Spade.

    gavel photoAs soon as law school started, I knew right away that I had to find a way to pick up some extra cash.

    Law school is far from cheap, so I decided to make use of my dog sitting experience to set up my own little pet sitting service.

    I took advantage of email marketing software to help get the word out, and before too long I was getting customers left and right.

    Maybe it’s just the law student in me, but as I started this little service of mine these worst case scenarios started popping into my head. What if one of the dogs runs away? What will happen if one of them gets sick and dies? Will I be liable?

    But I told myself not to worry because I knew that if I took the right legal measures then I would be protected. For those of you who are thinking about starting your own pet sitting service…
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  • How To See Where You Currently Rank In Google For Each Keyword [video]

    Posted July 26, 2011 By in Pet Sitters, SEO and Marketing With | 1 Comment

    top arrow photoWhat is one big goal you always look to achieve with regard to your pet sitting website?

    I bet it’s to rank high in Google for a specific keyword or phrase, right?

    The game begins when you decide on what term your most ideal client would type into the search engines to find the service you provide.

    Most typically this will be a variation on pet sitting, dog walking, or pet sitter, along with your town, city or area served.

    But Without Guessing How Can You Tell Exactly Where You Currently Rank in Google?

    Sure, you can spend all day thinking up various search terms, plugging them into Google one by one and see if your website is there.

    Or you can use a free tool like the one highlighted in my video below.
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  • Member Spotlight: 5 Questions with Sandra Lindstedt

    Posted July 25, 2011 By in Pet Sitters With | 2 Comments

    Sandra LindstedtAccording to APSE member Sandra Lindstedt of The Pet Nanny of Trinity and Piper’s Pet Sitting Service, Panache Vue magazine is delivered to homes within her service area valued at $400,000+ and is geared towards professional women. (Talk about knowing your target market!)

    This is especially exciting since after having advertised in the upscale publication twice before, Sandra was recently given the opportunity to write an article for Panache Vue to further her pet sitting business publicity campaign.

    While placing ads in a magazine could have its own set of positive returns, you can’t argue the fact that a 350-word article written by you (and one that did not cost you a penny to have published) would have an even greater return.

    The reason a printed article will have significantly more impact than a display ad is because of ‘borrowed credibility.’

    It’s known that practically anyone can pay to have their ad printed in a magazine or newspaper, but when you are given the chance to write an article, the implication is that the magazine or newspaper itself is saying, ‘We think this person is an expert on this topic!’

    That’s borrowed credibility. Without explicitly saying so, the assumption is that the publication is vouching for you and giving you credit for your expertise.
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  • 17 Pet Sitter Safety Tips – for New and Experienced Pet Sitters

    Posted July 22, 2011 By in Pet Sitters, SEO and Marketing With | 6 Comments

    security camera noticeRecently, I had a new sitter of mine comment that she was visiting a client’s home and she noticed a guy parked in an unmarked car on the street outside the house who lingered and made her uncomfortable.

    She said I should tell all my new pet sitters to lock the doors after they arrive for the visit.

    Makes complete sense.

    I guess locking the doors behind me is so automatic that I don’t think to tell my new sitters.

    So I started thinking… How many other safety tips do we ourselves do that other pet sitters need to know.

    Some pet sitter safety tips that you routinely do yourself may not be so obvious to others.
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  • This Is How Your Potential Clients See Your Pet Sitting Website [video]

    Posted July 1, 2011 By in Pet Sitters, SEO and Marketing With | 4 Comments

    This video is all about making sure your pet sitting website appears as you intend it to appear across a variety of browsers.

    After all, your website visitors (potential clients) may not be using the same browser, operating system or display settings as you use.

    In the video, you’ll learn how to use a free online tool to make sure your site is looking its best.

    Oh, one last thing… Every Friday, we send out a free pet sitter tips newsletter, and this video was made as a special part of the most recent tip.

    If you enjoy this and want more of this delivered to your inbox every single Friday, just tell us were to send it by using the sign up box over to the right!

    Now on with the show!
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