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  • Inspiration From A Kid’s Carwash

    Posted August 23, 2011 By in Pet Sitters, SEO and Marketing With | No Comments

    We live in a relatively middle-class younger neighborhood. Everyone has kids under 13 and the houses are all quiet by 9pm because there is school, sport practice, and

    Where does your marketing target?

    Can you help the kids expand their business?

    work early the next morning. In the blistering heat of summer, the neighborhood kids decided they wanted to start a lemonade stand to make some money and quench some thirst. (GREAT IDEA!) They attracted by my attention because when I walked outside, I could hear them screaming ‘LEMONADE! COLD LEMONADE!’ I recognized the voices, so I happily found $0.50 and bought for a cup. In 4 hours, they sold $1.50 of (now warm) lemonade.

    A week later, when all the kids were Read More …

  • Who Wants a Six Figure Income? I Prefer Seven. Here’s How.

    Posted August 16, 2011 By in Pet Sitters With | 2 Comments

    By teaching and consulting with service businesses (and pet companies) throughout the US, there is a clear distinction between business levels. In the pet industry, I have roughly observed that start-ups (0 – 2 years; or $0 – $59,000) have different mindsets than teenage companies ( 2 – 5 years or $60,000 – $150,000); and more mature businesses (5/6 – 10 years or $150k – $400k) have their own paths; and senior businesses tend to have a MUCH different angle than any of their younger counterparts (11 years + or $401k.)

    Find a niche & you will be noticed

    Do what others do not. And do well at it.

    As a company masters different skills Read More …

  • A Test In Expanding Your Pet Business

    Posted August 9, 2011 By in Pet Sitters With | No Comments

    Testing Your Vision

    You want to do something new in your business, but you’re lacking confidence in your vision. Perhaps you are debating adding poop scoop services or you are thinking of hiring contractors instead of employees. Whatever the case may be, there are a few questions to ask yourself that will help validate your new vision.

    1. Would this new step motivate you to join your company and continue to motivate you once you are there?

      Apollo 11 launch - Expanding your pet service business

      If we never did anything we never did before, then...

    2. Does it provide a beacon for guiding the kinds of adaptation and change required for continual growth?
    3. Will it challenge you?
    4. Can it serve as the basis to formulate a strategy that can be acted on?
    5. Will it serve as a framework to keep strategic decision making in context?
    6. How will it improve your business? Read More …

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