Welcome to APSE

Taking the challenges faced in her years as a female Black Hawk Helicopter pilot and Chief Warrant Officer for the United States Army to everyday obstacles is what makes her presentation exceptional. She flew Air Assault, rappelling operations, Command & Control missions and military intelligence gathering flight plans. In 1999, Elizabeth supported UN peacekeeping operations in Kosovo.  She was released from the military in 2001 after a career ending injury.

Elizabeth is a founding member of the John Maxwell Team and a certified coach, trainer and speaker, as well as an award-winning sales consultant. She has facilitated trainings at many national conventions and been featured as a main stage keynote speaker. Elizabeth has co-authored two books:

Women Entrepreneur Extraordinaire and Succeeding in Spite of Everything and has her own book due out in October 2012, Soaring Further.

Believe in yourself to accomplish your goals no matter what is happening around you.

Determine the meaning of success within you to focus on being their best.

Be inspired to “lead from where you are”, influencing others to climb to a higher level of success.

This crazy girl who’s been all over the place. Mainly because of that, it gives me a unique perspective, I’ve been on both sides of the fence in so many ways and for a really long time I struggled with the amount of ideas, to do’s and the constrains of time and space. I wish I could say that one magical day I made a discovery and everything came together. What I can say though is that I’ve achieved a great number of my dreams, some of which to be honest I thought were nearly impossible but it wasn’t a magical snap my finger instant kind of
thing but rather a long process of research, trial, error, course correction and lots of starting all over. Sure I’ve taken multiple courses through the years and have read many books on the subject but nothing compares with hands on experience and that’s is what I’ll be sharing with you.

With over 35 years of sales, marketing and operations leadership experience, John provides client-specific solutions designed to meet your toughest business challenges.

After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

In just 2 short years Ingrid has carved out a spectacular success roster working with entrepreneurs, small businesses and big brands the tune of delivering a 250% increase in sales and participation on average.

Having achieved high accolades for skyrocketing sales for countless small businesses with incredibly successful marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals and conferences.

To receive monthly Sales & Marketing Nuggets and exclusive invitations to free & extremely popular webinars sign up atwww.joltmarketing.com

The #1 mistake professionals make in their contests that costs them big, and how you can avoid it

3 mistakes that can stifle your contest before you’ve even launched it
How you can run your own Lead Generation contest that wins over clients, warms up prospects and delivers serious sales results

Ms. Blakely is a highly regarded consultant in accounting for income and reduction of taxes for entrepreneurs.  Your Select CPA is the Entrepreneurs’ CPA firm and makes those services affordable to everyone.  Our goal is to ensure our clients are Informed, Educated and Prepared for success in their business.  Ms. Blakely has been seen on stages across America speaking about the advantages of entrepreneurship.  She is also a Professor at DeVry Institute and College of Southern Nevada.

Your Select CPA has satellite offices in Atlanta, Chicago, and Las Vegas

Paul is currently working towards his doctorates degree in Industrial and Organizational Psychology (Business Design.) Having a life-long passion for pets, in 2005 Paul became CEO of All For Dogs, Inc.(AFD), a professional pet service solution based in the Chicago Suburbs. AFD heavily screens and contracts current pet professionals and matches them to clients who best match their specialties. AFD has over 700 weekly clients and uses the growth spurts during holiday seasons to launch the business to greater growth.

Using an entertaining blend of humor, practical insight and stories from both start-up and Fortune 50 experience, Scott is able to help companies learn to help themselves as they attempt to become more agile and as a result more profitable.

She began the business while working at Citigroup in the consumer financial field. Wharton’s fledging pet sitting operation grew quickly, allowing her to quit her corporate job and dedicate herself full-time to the company. The firm continues to expand and now services most communities in the Dallas – Fort Worth area. She has found true happiness running the business, combining her professional business management strengths with her passion for caring for pets.

To run her business Olga has worked with a software developer to customize Pet Sitter Connect and now supplies the scheduling software to other pet sitters.

Valerie uses the assessment tools such as Myers Briggs, DISC, Extraordinary Leader 360, Hogan, Winslow Behavioral Profile, and Conflict Dynamics Profile to clarify areas for performance improvement or for employee selection.

Valerie has 20+ years of leadership experience at ATT and EDS in product management, economic forecasting, external affairs, competitive market and industry analysis, and financial and competitive company profiles.  She has MBA in Economics and is an adjunct professor.

Valerie Pelan is an ICF certified coach; she has been coaching leaders for 9 years and consults on talent and leadership development, assessment tools, and generational workplace challenges.  Her one-on-one leadership coaching focuses on strategic alignment, improved communication, increased self-confidence, and ways to energize and engage direct reports.  Group coaching is geared to teams or peer groups that form cohesive groups such as new managers or financial advisors.

Gerry launched his first marketing company 2002. He grew it and merged with an agency in 2006, but wanted to provide more support to small businesses than agency life allowed.  He launched Gonzo Strategies in 2010, and created a business that not only develops marketing for his clients, but teaches them the “why” behind the “how” so they can become more independent when it comes to making marketing decisions.

As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines. As a Certified Duct Tape Marketing Consultant, Dan brings a unique blend of sales, marketing, business development and operational experience. He coaches numerous clients on both creating and executing marketing strategy and tactics and he is retained by a number of clients as a Vice President of Marketing on a fractional basis.

Having been in the medical field for more than 35 years, he has trained more than 20,000 people in Basic Life Support, First Aid, and Pet CPR, First Aid & Care. Thom is dedicated to pet health, safety, care and welfare, emphasizing the importance of spaying and neutering, establishing a good relationship with veterinarians, obedience training and the early socialization of all pets.

In the mean time, Pet Tech has always been the premiere Pet CPR, First Aid & Care training on the planet. Everything Pet Tech teaches dovetails and supports what the veterinarian can do in the hospital setting with all their amazing medical technocracy. Find out how Pet Tech will continue to provide the best Primary Pet Assessment, Pet CPR, Rescue Breathing & First Aid training for pet parents and Pet Care Professionals alike. Be one of the first to hear about Pet Tech’s 2013 Guidelines.

Mr. Jones’s clients in the animal related fields includes animal hospitals, dog walking company’s, non-profits, and pet daycare facilities. He is a regular speaker at the Northern Virginia Pet Sitters’ Association, and has spoken at Pet Sitter’s International’s yearly meeting.

Associate Producer for small business show, “Managing with Lou Dobbs” turned Biz Reinvention Coach to more than 400 entrepreneurs and hundreds of organizations since 1993. At some point in every person’s life reinvention is inevitable, Marquesa provides the “how” in her Reinvention RoadmapTM and her business boosting programs.

The New York Daily News quoted her as a “guru”. New York based expert, Marquesa Pettway helps entrepreneurs and organizations assess the problems that are blocking their results and implement a business reinvention plan that leads to new business and increased profitability.

With over 12,000 hours coaching businesses along with certification and mentorship from some of the top leaders in the US.

It is her determination and no-nonsense attitude that has led her clients to call her the “Velvet Hammer”.  Rae has successful coached clients from start-up to Fortune 100 Companies.

Rae is the author of bestselling book “The Juggling Act – A Step by Step Guide to Balancing your Business and Your Life”  and “Thinking Right Side Up, Living Upside Down”.

• Learn the simple disciplines that will ignite your client attraction.

• How to get “top” dollar for your time, products and services

• “My Big Ah-Has,” Rae shares her most profitable secrets.

Danielle is currently completing a class to become a “Certified Guerrilla Marketing Coach” which she will complete by Dec 2012.

What are the attributes of a Guerrilla marketing company?

What are the attitudes of a Guerrilla Marketing company?

The Guerrilla Marketing IQ Inventory

He created the PetSittingOlogy Training Program & Blog as a way teach others how to start or grow their own pet sitting business.

Joshua uses the methods he and his wife implement in their own New York-based pet sitting company — Alitia’s Animals.

With a background in web design, Joshua has spent more than 10 years behind a computer building and developing websites for small business owners. He brings those very skills and talent to the table to help pet sitters work smarter (not harder) by increasing the role of a website within a pet sitter’s marketing plan.

Joshua was able to reach the elusive six-figure mark in pet sitting services during the first year Alitia’s Animals was in business by simply harnessing the power of a well created and designed website. He greatly enjoys helping others succeed.

The 3 websites for review will be randomly drawn from the first 50 conference tickets purchased.

Winners will be announced one week before commencement of conference.  Get your tickets early!