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  • Our annual APSE virtual conference will be held from Saturday October 27th – Wednesday October 31st this year.

    This years theme for our conference is  “Soar To Success!!”.  Our speakers will have practical and actionable tips to help you make your business soar into 2013.

    We will have 22 sessions this year on topics focused around our 2012 monthly themes.  Based on our 2 past events you know that we’ll be bringing you some super information that can help you grow exponentially in the coming year.

    Each session will be held live via online webinar so that you can participate on your computer from the comfort of you own home.  Each speaker will present for 40-45 minutes and we will then have 10-15 minutes of Q&A.

    5 Reasons you don’t want to miss our 2012 APSE Virtual Conference:

    1. 18  speakers on business topics giving you actionable  tips that you can implement right away to achieve more success

    2. 3 Panel sessions where you can ask questions and learn from fellow pet sitters

    3. Live website review session with Joshua Cary – your website could be one to receive a free review! (see details below)

    4.  You can participate right at your home computer – no travel costs!

    5.  All ticket holders have a chance to win one of 5 prizes of one year APSE memberships – randomly drawn throughout conference

    Every sessions webinar will be recorded and ticket holders will have lifetime access to the recordings.

    The speaker schedule will be posted on this page as we confirm dates and times.

    First 50 people to purchase their conference ticket will be entered into a random drawing and have the chance to be one of 3 participants selected for our live website review session with Joshua Cary.  So make sure you get your ticket today!

    Members :  $79

    Members ticket purchase click here

    Non-members : $129

    Non-members click here to purchase tickets

    Elizabeth McCormick
    October 27, 2012 @ 10:00AM
    SOARING 2 SUCCESS-  How being a Black Hawk Helicopter Pilot is like Business/Life on the Ground 2011 Congressional Veteran Commendation recipient, Elizabeth McCormick has traveled the country as an inspirational speaker.

    Taking the challenges faced in her years as a female Black Hawk Helicopter pilot and Chief Warrant Officer for the United States Army to everyday obstacles is what makes her presentation exceptional. She flew Air Assault, rappelling operations, Command & Control missions and military intelligence gathering flight plans. In 1999, Elizabeth supported UN peacekeeping operations in Kosovo.  She was released from the military in 2001 after a career ending injury.

    Elizabeth is a founding member of the John Maxwell Team and a certified coach, trainer and speaker, as well as an award-winning sales consultant. She has facilitated trainings at many national conventions and been featured as a main stage keynote speaker. Elizabeth has co-authored two books:

    Women Entrepreneur Extraordinaire and Succeeding in Spite of Everything and has her own book due out in October 2012, Soaring Further.

    Key Points:

    Believe in yourself to accomplish your goals no matter what is happening around you.

    Determine the meaning of success within you to focus on being their best.

    Be inspired to “lead from where you are”, influencing others to climb to a higher level of success.

    Productivity and Time Management Tips
    Tatiana Escalada
    October 27, 2012 @ 1:00PM
    Serial multi-passionate venezuelan entrepreneur with a very eclectic background, a self development addict, who suffers from constant idea attacks and a touch of a chaotic creative personality, self proclaimed mother of a beautiful Maltese, author wannabe who recently had the honor to be a coauthor in a book with some of her heroes like Anthony Robbins and Dr. Wayne Dyer but above all I’m a dreamer who dares to dream of a more consciously and vibrantly alive world.

    This crazy girl who’s been all over the place. Mainly because of that, it gives me a unique perspective, I’ve been on both sides of the fence in so many ways and for a really long time I struggled with the amount of ideas, to do’s and the constrains of time and space. I wish I could say that one magical day I made a discovery and everything came together. What I can say though is that I’ve achieved a great number of my dreams, some of which to be honest I thought were nearly impossible but it wasn’t a magical snap my finger instant kind of
    thing but rather a long process of research, trial, error, course correction and lots of starting all over. Sure I’ve taken multiple courses through the years and have read many books on the subject but nothing compares with hands on experience and that’s is what I’ll be sharing with you.

    Productivity Factors – The Root of Procrastination – The Must of Productivity – Productivity for Entrepreneurs – The 4 Most Important Words for Productivity
    Improve Your 30 Second Elevator Speech
    John Carroll
    October 27, 2012 @ 3:00PM
    John is the founder and CEO at Tres Coaching.

    With over 35 years of sales, marketing and operations leadership experience, John provides client-specific solutions designed to meet your toughest business challenges.

    You only have 30-seconds to make a powerful first impression. Learn how to explain your business and make a sale if fate placed you in an elevator with your dream prospect.
    Lead Generation Contests
    Ingrid Menninga
    Live Session Cancelled Due to Speaker Availability – Recorded Webinar Available on Forum Page
    Referred to as “The No Nonsense Marketing Maven,”Ingrid Menninga has x? ray vision for carving out marketing opportunities and the creativity to convert them into sales! Ingrid delivers high? impact, low? cost, customized marketing strategies for turbo? charging entrepreneurs and small business owners to great profits.

    After 12 years of working with legendary companies such as Carlson Marketing Group, Pizza Pizza, Invis Mortgages, and Royal LePage Canada, she left corporate Canada to launch JOLT Marketing.

    In just 2 short years Ingrid has carved out a spectacular success roster working with entrepreneurs, small businesses and big brands the tune of delivering a 250% increase in sales and participation on average.

    Having achieved high accolades for skyrocketing sales for countless small businesses with incredibly successful marketing campaigns, Ingrid is frequently asked to share her expertise in industry journals and conferences.

    To receive monthly Sales & Marketing Nuggets and exclusive invitations to free & extremely popular webinars sign up atwww.joltmarketing.com

    The critical steps you need in place to host your own killer Lead Generation Contest

    The #1 mistake professionals make in their contests that costs them big, and how you can avoid it

    3 mistakes that can stifle your contest before you’ve even launched it
    How you can run your own Lead Generation contest that wins over clients, warms up prospects and delivers serious sales results

    The Differences Your Should Know Between Employees and IC’s
    Erica Blakely-Bridges – CPA
    October 27, 2012 @ 7:00PM
    Your Select CPA is owned by Erica M. Blakely-Bridges, CPA, MAFM, whom is a Certified Public Accountant.  She is an honor graduate of both DeVry Institute and Keller Graduate School of Management with a Bachelor of Science Degree in Accounting and a Master’s of Science in
    Accounting and Financial Management, respectively.  She has over 23 years of progressive experience in accounting and finance functions at major corporations.  She has held such positions as Director of Accounting at the 3rd largest global financial services firm, Assistant Vice President of the largest community bank in the Chicago,

    Ms. Blakely is a highly regarded consultant in accounting for income and reduction of taxes for entrepreneurs.  Your Select CPA is the Entrepreneurs’ CPA firm and makes those services affordable to everyone.  Our goal is to ensure our clients are Informed, Educated and Prepared for success in their business.  Ms. Blakely has been seen on stages across America speaking about the advantages of entrepreneurship.  She is also a Professor at DeVry Institute and College of Southern Nevada.

    Your Select CPA has satellite offices in Atlanta, Chicago, and Las Vegas

    Creating a Company Culture
    Paul Frankin
    October 28, 2012 @ 1:00pm CT
    Since 2002, Paul Franklin has helped build and restructure businesses across the US. He has helped companies begin with nothing and grow to the 50+ million dollar mark. He is a passionate consultant and business coach with a drive for your success. Paul and his businesses have been featured in numerous magazines, including Crain’s Chicago Business and Pet Age Magazine.

    Paul is currently working towards his doctorates degree in Industrial and Organizational Psychology (Business Design.) Having a life-long passion for pets, in 2005 Paul became CEO of All For Dogs, Inc.(AFD), a professional pet service solution based in the Chicago Suburbs. AFD heavily screens and contracts current pet professionals and matches them to clients who best match their specialties. AFD has over 700 weekly clients and uses the growth spurts during holiday seasons to launch the business to greater growth.

    This topic simplifies life as a business owner helps listeners create a common thread for their company. While culture covers a little on branding, marketing, sales, management, customer service, and business development, we will tie all of these to a greater goal for the business owner. You will leave this session with a greater sense of how to get customers begging to give you more business, how to get workers to WANT to go over and above to bring you clients, and how to manage it all to get where you want. All of these tie in with having the right culture.
    Cracking the Code in Leadership
    Scott Stribrny
    October 28, 2012 @ 5:00PM CT
    Co-Founder President and Managing Director of Group Atlantic, Inc. is a powerful, insightful, engaging speaker who can enlighten those companies and groups interested in becoming better at time-to-market, productivity, and quality.For more than 10 years, Scott’s writings and talks have proven an inspiration to executives, product developers, business analysts and program managers seeking to understand how to achieve their goals by using practical organizational principals and modern product development techniques.

    Using an entertaining blend of humor, practical insight and stories from both start-up and Fortune 50 experience, Scott is able to help companies learn to help themselves as they attempt to become more agile and as a result more profitable.

    Pet Sit Connect Software Demonstration
    Olga Wharton
    October 28, 2012 @ 7:00PM
    Olga Wharton was born and raised in Russia , but has lived in the US for over 10 years. She first learned about pet sitters when she hired one to watch her pets when she took a trip home. Wharton started Valley Ranch Pet Sitting Services in Dallas at the end of 2003.

    She began the business while working at Citigroup in the consumer financial field. Wharton’s fledging pet sitting operation grew quickly, allowing her to quit her corporate job and dedicate herself full-time to the company. The firm continues to expand and now services most communities in the Dallas – Fort Worth area. She has found true happiness running the business, combining her professional business management strengths with her passion for caring for pets.

    To run her business Olga has worked with a software developer to customize Pet Sitter Connect and now supplies the scheduling software to other pet sitters.

    Overview of features and pricing structure.
    4 Keys to Manage and Communicate with Difficult People
    Valerie Pelan
    October 29, 2012 @ 10:00AM
    Valerie is known for her strategic knowledge and demographic and generational analysis and commentary.  As a leadership coach she has worked with leaders and their teams in a variety of industries and Fortune 500 companies, government agencies and non-profit Boards. Her clients agree, “She provides a perspective on leadership and communication that improves performance that positively impacts the bottom line results.”

    Valerie uses the assessment tools such as Myers Briggs, DISC, Extraordinary Leader 360, Hogan, Winslow Behavioral Profile, and Conflict Dynamics Profile to clarify areas for performance improvement or for employee selection.

    Valerie has 20+ years of leadership experience at ATT and EDS in product management, economic forecasting, external affairs, competitive market and industry analysis, and financial and competitive company profiles.  She has MBA in Economics and is an adjunct professor.

    Valerie Pelan is an ICF certified coach; she has been coaching leaders for 9 years and consults on talent and leadership development, assessment tools, and generational workplace challenges.  Her one-on-one leadership coaching focuses on strategic alignment, improved communication, increased self-confidence, and ways to energize and engage direct reports.  Group coaching is geared to teams or peer groups that form cohesive groups such as new managers or financial advisors.

    Get More Bang For Your Buck with Your Business Cards
    Gerry Rubendall – Gonzo Strategies
    October 29, 2012 @ 1:00PM
    Branded as the “Fort Worth marketing guy in jeans”,  “the brand whisperer” , or “the content guy” by his clients and colleagues; anyone who knows Gerry Rubendall will tell you he has marketing in his blood.  He instinctively spots marketing opportunities others miss, and comes up with cost-effective ways to maximize those opportunities on the fly.

    Gerry launched his first marketing company 2002. He grew it and merged with an agency in 2006, but wanted to provide more support to small businesses than agency life allowed.  He launched Gonzo Strategies in 2010, and created a business that not only develops marketing for his clients, but teaches them the “why” behind the “how” so they can become more independent when it comes to making marketing decisions.

    Common mistakes made on business cards
    What should appear on your card so that it gets attention and is kept by prospects
    Creative/unusual ways to use your business card
    Crafting Your Social Media Strategy
    Todd Horchner
    October 29, 2012 @ 3:00PM
    Todd Horchner / DBrand Makeover / Executive Leader & Business Coach. Bringing his years of media training experience, Todd is a sought after expert in discovering the genuine needs of an organization and customizing tools that create positive results. Todd’s aim is to join your team and truly understand the message that needs to be communicated. From there he pulls from the talents of the DBrand team to form solutions that bring results. Key Results of Social Media Marketing – Zero Moment of Truth – Laying our your Social Media objectives, participants, content, and vehicles
    Building Your Marketing Calendar For Success
    Dan Kraus (President – Leading Result)
    October 29, 2012 @ 5:00PM
    With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses.

    As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines. As a Certified Duct Tape Marketing Consultant, Dan brings a unique blend of sales, marketing, business development and operational experience. He coaches numerous clients on both creating and executing marketing strategy and tactics and he is retained by a number of clients as a Vice President of Marketing on a fractional basis.

    Pet Tech & RECOVER
    Thom Somes from Pet Tech
    October 29, 2012 @ 7:00PM CT
    Thom Somes, “The Pet Safety Guy” is the President and Founder of Pet Tech, the first international training center for pet CPR, first aid & care for dogs and cats. He encourages pet owners and Pet Care Professionals to learn the skills and techniques of pet CPR, first aid & care and is an advocate for adopting pets from animal shelters and rescue groups.

    Having been in the medical field for more than 35 years, he has trained more than 20,000 people in Basic Life Support, First Aid, and Pet CPR, First Aid & Care. Thom is dedicated to pet health, safety, care and welfare, emphasizing the importance of spaying and neutering, establishing a good relationship with veterinarians, obedience training and the early socialization of all pets.

    RECOVER is the REassessment Campaign On VEterinary Resuscitation. RECOVER’s 5-year objective is to develop a set of clinical consensus guidelines for the practice of CPR on dogs and cats, only. They plan on doing this by collecting data only in the academic and animal hospital setting, when performed by veterinary staff.

    In the mean time, Pet Tech has always been the premiere Pet CPR, First Aid & Care training on the planet. Everything Pet Tech teaches dovetails and supports what the veterinarian can do in the hospital setting with all their amazing medical technocracy. Find out how Pet Tech will continue to provide the best Primary Pet Assessment, Pet CPR, Rescue Breathing & First Aid training for pet parents and Pet Care Professionals alike. Be one of the first to hear about Pet Tech’s 2013 Guidelines.

    2012/2013 Tax Changes for Small Business Owners
    Edward Jones
    October 30, 2012 @ 10:00AM
    Mr. Edward Jones serves as a Member of Kossler Jones & Company, LLC. with experience in public accounting, specializing in tax preparation and planning, compliance and consulting services. His clients range from corporations, businesses and individuals, to trusts and estates.

    Mr. Jones’s clients in the animal related fields includes animal hospitals, dog walking company’s, non-profits, and pet daycare facilities. He is a regular speaker at the Northern Virginia Pet Sitters’ Association, and has spoken at Pet Sitter’s International’s yearly meeting.

    How will changes to the tax laws in 2012/2013 affect your business?
    You Deserve Some Help: Building the Perfect Staff
    Veronica Boutelle
    October 30, 2012 @ 1:00PM
    Veronica Boutelle, MA, CTC, is the president and founder of dog*tec, the author of How To Run A Dog Business, and co-author of Minding Your Dog Business. She co-created dog*tec’s Dog Walking Academy certification program for dog walkers, and continues to teach San Francisco sections of this now national program. Through dog*tec Veronica helps dog professionals start, grow, and thrive in their dog businesses, and is a sought after speaker at conferences and seminars across the country. She is the former Director of Behavior and Training for the San Francisco SPCA.
    Re-inventing Your Business
    Marquesa Pettway
    October 30, 2012 @ 3:00PM
    Marquesa Pettway DTM, a Professional Speaker, Business Reinvention Expert, SpeakerTalk Radio Host and Business Coach, teaches professionals in transition how to Reinvent themselves and move to that next level. A Life without GROWTH is limited. At some point in every person’s life reinvention is inevitable, Marquesa provides the “how” in her Reinvention Roadmap™ and her business boosting programs.

    Associate Producer for small business show, “Managing with Lou Dobbs” turned Biz Reinvention Coach to more than 400 entrepreneurs and hundreds of organizations since 1993. At some point in every person’s life reinvention is inevitable, Marquesa provides the “how” in her Reinvention RoadmapTM and her business boosting programs.

    The New York Daily News quoted her as a “guru”. New York based expert, Marquesa Pettway helps entrepreneurs and organizations assess the problems that are blocking their results and implement a business reinvention plan that leads to new business and increased profitability.

    Need more clients?  We’re assuming you said yes, our Business Reinvention Expert, Marquesa Pettway, has a system that will get you more clients.
    Be sure to attend her session and learn how to close new business consistently, what are the essential parts of the client attraction process. Plus, Marquesa will reveal her hands on approach for getting you more clients NOW!
    How to Out-Finesse Your Competition
    Shawna Schuh
    October 30, 2012 @ 5:00PM
    Shawna Schuh is an extraordinary storyteller, who works with corporations and associations to develop environments that help people bring their best selves to the work they do. She graduated from finishing school three times (ask her about that one some time) and taught finishing and fashion, as well as commercial work and interviewing skills, for over two decades. (She started out really young!) Shawna addresses communication and motivation, all forms of business and social etiquette, and leadership. Her presentations are humorous, overflowing with energy, and her audiences are left raving for more!
    Why should you be using on-line software and how to make the most of it to run your business
    Jody Smith
    October 30, 2012 @ 7:00pm CT
    Owner of Minnetonka Pet Sitters and Customer Service for Leashtime Pet Sitting Software
    Connecting With Pet Owners on Twitter
    Travis Matheny
    October 31, 2012 @ 10:00AM
    Travis Matheny / DBrand Makeover / Chief Strategist On-Line Marketing. Travis has a unique background in both creative media as well as professional speaking. He has produced hundreds of media solutions that get the job done. He has an uncanny knack of translating client’s desires into the technical language needed for our team to create tools that get results. He is also a highly sought after coach and consultant who knows how to create digital branding solutions that create sales! How to find and connect with local groups of pet owners on Twitter. What to post on Twitter to engage pet lovers and how much time you should spend on Twitter each week to get results
    The 5 Keys to Skyrocket Your Sales
    Rae Majors-Wildman
    October 31, 2012 @ 1:00PM
    Rae Majors-Wildman is CEO/Founder of international business coaching and consulting company, All the Way Success Inc.

    With over 12,000 hours coaching businesses along with certification and mentorship from some of the top leaders in the US.

    It is her determination and no-nonsense attitude that has led her clients to call her the “Velvet Hammer”.  Rae has successful coached clients from start-up to Fortune 100 Companies.

    Rae is the author of bestselling book “The Juggling Act – A Step by Step Guide to Balancing your Business and Your Life”  and “Thinking Right Side Up, Living Upside Down”.

    • Discover the essential key ingredients that will set you up for success.

    • Learn the simple disciplines that will ignite your client attraction.

    • How to get “top” dollar for your time, products and services

    • “My Big Ah-Has,” Rae shares her most profitable secrets.

    Attributes & Attitudes of Guerrilla Companies
    Danielle Chonody
    October 31, 2012 @ 3:00PM
    Danielle is the Co-Founder of the APSE and author of “How to Create Excellence in Your Pet Sitting Business.” She is the owner of Protecting Max based in DFW.

    Danielle is currently completing a class to become a “Certified Guerrilla Marketing Coach” which she will complete by Dec 2012.

    What is Guerrilla Marketing?

    What are the attributes of a Guerrilla marketing company?

    What are the attitudes of a Guerrilla Marketing company?

    The Guerrilla Marketing IQ Inventory

    Live Website Reviews
    Joshua Cary
    October 31, 2012 @ 5:00pm CT
    Joshua Cary is a pet sitting business owner, coach and author.

    He created the PetSittingOlogy Training Program & Blog as a way teach others how to start or grow their own pet sitting business.

    Joshua uses the methods he and his wife implement in their own New York-based pet sitting company — Alitia’s Animals.

    With a background in web design, Joshua has spent more than 10 years behind a computer building and developing websites for small business owners. He brings those very skills and talent to the table to help pet sitters work smarter (not harder) by increasing the role of a website within a pet sitter’s marketing plan.

    Joshua was able to reach the elusive six-figure mark in pet sitting services during the first year Alitia’s Animals was in business by simply harnessing the power of a well created and designed website. He greatly enjoys helping others succeed.

    Josh will review 3 websites live via webinar.

    The 3 websites for review will be randomly drawn from the first 50 conference tickets purchased.

    Winners will be announced one week before commencement of conference.  Get your tickets early!

    Customer Service – Doggy Style
    Pam Weatherford
    October 31, 2012 @ 7:00PM

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