How To Attract More of the Pet Sitting Clients You Want

This was the question posed recently on the APSE Facebook Fan page:

Hello fellow pet sitters! We are getting booked up with time restrictive dog clients and are wanting to add more cat clients or house sitting only clients to our business. Any advice on how to advertise to cat clients only or house sitting only clients would be much appreciated. Thanks, Big Sky Animal Nanny, LLC

Great question, and since I had so much to say in response, I decided to turn it into this blog post. Enjoy…

It’s no secret that I’m a big proponent of using your website to attract visitors, so I’m going to focus on just that and share with you a few steps that will greatly increase your chances of attracting those cat clients you are looking for (or any other specific clients).

Warning! Do not fall for this dangerous email scam!

You know not to provide any ol’ request received via email with your social security number, bank account details, or your mother’s maiden name, right?

You also know that there is no such money transfer for several million dollars waiting for you in some overseas location.

However, some email scams are a bit more subtle.

Here is the email I received – click on it for full size.

Happy Holidays to All Pet Sitters and Pet Owners from APSE [video]

This video is just for you…!

Association of Pet Sitting Excellence wishes you and your loved ones a wonderful holiday season and joyous New Year!

We look forward to continuing to work closely with pet sitters in 2011 to help your business grow.

Thanks for being a part of our community – we couldn’t do what we do without you!

~Joshua Cary and Danielle Chonody,
Co-Founders, APSE

One Last Thing…

P.S. – We have plenty in store for 2011, but please tell us:

What one specific thing do you want to accomplish, achieve or focus on in 2011?

Leave your comment below.

Steal my 2-minute method to grow your pet sitting business using the SHARE button on Youtube

Did you know it’s now easier than ever to gain new pet sitting clients by using a new feature Youtube just released?

And this has nothing to do with creating video (although that’s certainly powerful) but rather it’s all about sharing video.

You’ll accomplish plenty by sharing relevant and appropriate video content that others produce in two distinct ways:

Your Pet Sitting Website Design and Layout is More Important Than Ever Now [Video]

Did you know that Google recently made a few big changes to the way they present their search results?

It’s so important to understand that as pet sitters we are in the local service industry and lucky for us, Google is now placing a lot of emphasis on local search.

What exactly does this mean for you?

Well, for one, you’ll want to make sure your Google Places listing (aka Google Local/Maps…) is up to speed.

As you watch the video below, you’ll also see the importance of continuing to solicit online reviews from your happy clients.

Send them

Why You’re Not Scoring New Pet Sitting Clients

What’s the one thing you want more than anything else from your pet sitting business day in and day out?

More pet sitting clients, right?

Truth be told, everything we do as pet sitting business owners revolves around cracking that mysterious puzzle of finding new clients. (Without clients we have no business.)

I think I found the solution!

Listen to my short (23 minutes) interview with Maribeth Kuzmeski, the founder of Red Zone Marketing in the Chicago area.

The One Thing You Must Get Done

Maribeth KuzmeskiMaribeth is one of the presenters at our upcoming virtual conference and, inside this interview, she spells out in detail how to find and craft your unique marketing message that WILL get clients talking about you.

This interview will get your head spinning with a ton of ideas on how to specifically grow your business with your own personal message.

I challenge you to try it and see for yourself!

Oh, I’m also giving away a free copy of Maribeth’s book, “…And the Clients Went Wild!” to a lucky listener.

All you need to do is listen to the interview, and leave a comment answering the question below.

Thank You Pet Sitters for Your Support [video]

Hello Pet Sitters!

Since announcing our decision to ask Paul Mann to withdraw from presenting at our upcoming virtual conference, we’ve received a ton of encouraging support from the pet sitting community.

We truly hope to continue to work together with both members and non-members and to remain a positive influence on the industry.

APSE is still in its early stages and we look forward to the years ahead.

This video is our official note of thanks on the matter, along with a small gesture of good will.

Official Announcement Regarding Paul Mann’s Presentation At Virtual Conference

After careful consideration, APSE has decided to ask Paul Mann to step down from presenting at our upcoming virtual conference.

The feedback and response from the pet sitting community has been loud and clear.

Our goal is to continually listen to the needs of professional pet sitters and keep APSE moving in the right direction.

Find Local Pet Sitting Clients with Laura Roeder [Webinar]

Here is the replay of the webinar titled: How to Find LOCAL Clients through Social Media without Spending Your Life on Twitter!

It was created exclusively for the Association of Pet Sitting Excellence and is presented by social media rockstar Laura Roeder.

Pet Sitting Business Supplies – What Do Pet Sitters Carry In Their Car?

Pet sitters need to be prepared when they get in the car and head out for a day of visits and dog walking.

For most pet sitters their car is their mobile headquarters and office. So what do most pet sitters carry in their vehicle?

Here is a list of essential pet sitting business supplies:

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