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  • 6 Tips For Customer Retention

    Posted February 19, 2012 By in Pet Sitters With | No Comments

    This month APSE has focused on client retention and customer satisfaction. We had the Director of Operations at Zappos come and chat with us about creating a culture client’s love. So far we have had tips to satisfy clients, updates to our media library, forms for pet sitters, and marketing reports all based on improving client retention.

    The basic idea of client retention is to be there for them; be empathetic and do whatever you can for them. People have a general need to feel connected and acknowledged. So many business owners tend to focus on getting new clients rather than improving relationships with current clients. It is easier and more cost effective to focus on current clients than on getting new clients.

    Here are some specific things you can do to improve customer satisfaction: Read More …

  • Pet Holidays – A Great Way For Client Involvement

    Posted February 13, 2012 By in Marketing, Pet Sitters With | No Comments

    Mark these on your calendar! Let client’s know how ‘in the know’ you are by supplying them with this list of pet-centric holidays throughout the year. These are all holidays created by different organizations in order to raise awareness. By posting them on your Facebook wall, announcing them to workers, or creating a celebration around a certain day you help your business in multiple ways: It creates a fun environment (Squirrel Appreciation Day), it shows your company has compassion for certain causes (Pet Theft Awareness Day), and it gives you some great things to blog / share with your clients.

    We scoured the internet to find these, so Read More …

  • 6 Steps for Super Satisfied Clients

    Posted February 11, 2012 By in Marketing, Pet Sitters With | No Comments

    Hopefully as a business owner you have heard you should learn about your clients. You have probably also heard you need to focus on your demographics and learn whattype of clients would work well with your business. The downside to this is that sometimes we forget our clients are really people, too. With almost all people, communication and open mindedness is almost always the key to success. (Hear what members had to say and how other sitters keep client’s happy.)

    1. Give customers more than they expect

    Whether from promises you place on your website or from what others do in your area, know what your customers expect from you and then do more. For example: Read More …

  • Business Plans: You Gotta Be A Little NUTS To Fly Without A Place To Land

    Posted January 2, 2012 By in Pet Sitters With | No Comments

    To fly without a place to land… or drive to an unknown destination without a map just sounds crazy, doesn’t it? In the age of GPS, it’s so easy to pick a location and go. Would you drive to a new client’s house without an address?

    The 2011 APSE Pet Sitter Industry Survey showed that only about 50% of people have a written plan of where they want their business to go. However, almost everyone had Read More …

  • Happy Holidays To All The Loving and Caring Pet Sitters!

    Posted December 21, 2011 By in APSE News and Events, Pet Sitters With | 13 Comments

    To the entire pet sitting industry:

    It remains our absolute pleasure providing you with the tools, education and resources needed to grow your pet sitting business.

    Whether you are just starting out, or just starting to grow, we will continue to be there for you.

    We are excited to celebrate in your continued success in the coming year!
    Read More …

  • The Unofficial APSE Las Vegas Meet-Up

    Posted December 14, 2011 By in APSE News and Events, Pet Sitters With | No Comments

    las vegas signYou know the amazing company Zappos, right?

    Well, last month, one of our APSE members started a conversation about the Zappos Insights Tour in Las Vegas she recently attended.

    She gave it rave reviews and from that moment a buzz began by other members in our forums.

    Plans made on this discussion thread by a couple of members for a weekend Vegas getaway quickly transformed into the scheduling of our first unofficial APSE meet-up.

    Mark Your Calendars

    On January 26-28, 2012 Joshua Cary, Paul Franklin and Danielle Chonody will all be in Vegas together to enjoy a weekend of fun with plenty of other APSE members who have decided to join us for the trip.

    (Some are arriving as early as Tuesday, January 24, 2012 and others leaving Sunday, January 29, 2012.)

    We want to keep the meet-up casual and spontaneous. Our only scheduled activities are:

    • Zappos Insights Tour -Thursday January 26, 2012 at 3pm
    • Group dinner following the tour

    The rest of the weekend will be relaxed fun activities enjoying the Vegas scene (food, shopping, nightlife, thrill rides, shows…)
    Read More …

  • A Pricing Model That Brings Success And Client Satisfaction

    Posted November 4, 2011 By in Pet Sitters, Uncategorized With | No Comments

    For a small to mid-size business, it can be difficult to figure out what to charge for a service. Large companies can run focus groups, quantitative research, or otherqualitative analysis of target populations to estimate product worth. This is usually unthinkable for small businesses.

    Where ever you are in your product pricing decisions, I hope you have researched competitors, looked into pricing structures, costs, and potential profits. Hopefully, you have estimated how many clients you need to have based on different pricing models and have budgeted accordingly. Mostly, I hope you have built a pricing structure and worked in what you thought was fair – not too much & not too little.

    So what pricing model is best? Here is where your pricing model might take you – Read More …

  • When Your Pet Sitting Side Job Becomes Full Time

    Posted October 22, 2011 By in Pet Sitters With | No Comments

    This is a guest post written by Ashley Spade.

    full time job womanI used to make a fair amount of money pet sitting for friends, but as a law student I don’t have time to commit more than a few weekends a year to my friends’ animals.

    However, I’ve learned over the years that pet sitting can be a lucrative and enjoyable venture.

    The following pet sitting advice will serve you well whether you have a one-person business or an operation large enough to use payroll software for your employees.

    Service Agreements (Know your Limits)

    One of the most important things you need to determine as a pet sitter is what services you’ll provide. For instance, I love cats and dogs and have even taken care of fish, but I don’t want to take care of snakes or lizards.

    If you’re a solo practitioner, you can obviously make your own rules about what jobs you do and do not take. Starting a business can be quite the undertaking, but it can be worthwhile as long as you’re not faced with working for a pet sitting service that refuses no pet.
    Read More …

  • Building Business By Simplification

    Posted October 3, 2011 By in Pet Sitters With | 1 Comment
    In the last 8 years of being a small to mid-sized business consultant, the number one problem I have helped businesses with is time management. Being diagnosed with
    Though we are but well oiled cogs in a machine, we are the designers of our future.

    Build your business on a reliable process, then take your business to new heights.

    adult ADD, I have certainly had my struggles with time management, but I have created some excellent methods to ensure time used is spent wisely.
    Time easily slips away. Over the last few years, under the guidance of the school of Industrial and Organizational Psychology at The Chicago School of Professional Psychology, I have created programs that completely automate a business. I have tested this with my own product businesses and have seen where it can happen in my own pet services business — (only I love walking dogs too much to be fully automated.)
    As your pet sitting business grows — everything grows: client list, problems with dogs and clients, business transactions, key management systems, and paperwork. I don’t think anyone got into the pet business because they loved the paperwork. Without a well-designed system that allows you to think clearly and stay ahead of market changes, your business of pet sitting is destined to fail. Thus, life needs to be more automated or delegated so that you can do what you do best. So how can you be flexible AND automated AND still get time to yourself?
    I could write for months about this, so let’s start simple: Read More …
  • 10 LIES Business Owners Believe

    Posted September 22, 2011 By in Pet Sitters With | No Comments

    Over the last few years, I have probably heard thousands of lies that business owners tell themselves. As a business owner, we tend to believe what works… and just because something works a handful of times for us; we tend to believe that is how we should operate. Here are some of the most common lies I have heard business owners tell themselves… What sneaky lies have you told yourself and believed?

    If you build it, they will come.

    10 lies business owners tell themselves

    If you build it, they will come... maybe.

    • FALSE – You need to tell others — CONSTANTLY. It’s irresponsible and lazy to think that if you only tell a few people, they’ll do your work for you. You need to light MANY fires and keep telling NEW people about your idea. ABS – Always Be Selling. Please keep in mind that Field of Dreams is a movie that had a huge marketing budget. They Read More …
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