This month APSE has focused on client retention and customer satisfaction. We had the Director of Operations at Zappos come and chat with us about creating a culture client’s love. So far we have had tips to satisfy clients, updates to our media library, forms for pet sitters, and marketing reports all based on improving client retention.
The basic idea of client retention is to be there for them; be empathetic and do whatever you can for them. People have a general need to feel connected and acknowledged. So many business owners tend to focus on getting new clients rather than improving relationships with current clients. It is easier and more cost effective to focus on current clients than on getting new clients.
Here are some specific things you can do to improve customer satisfaction: Read More …
type of clients would work well with your business. The downside to this is that sometimes we forget our clients are really people, too. With almost all people, communication and open mindedness is almost always the key to success. 
it? In the age of GPS, it’s so easy to pick a location and go. Would you drive to a new client’s house without an address?
You know the amazing company Zappos, right?
qualitative analysis of target populations to estimate product worth. This is usually unthinkable for small businesses.
I used to make a fair amount of money pet sitting for friends, but as a law student I don’t have time to commit more than a few weekends a year to my friends’ animals.
