Pet Sitters | APSE Association of Pet Sitting Excellence

Take Time to Plan Pet Sitting Business Success
Posted July 13, 2010 By Joshua in Pet Sitters With | No Comments

Do you struggle to find time to do everything you know you should be doing to market your pet sitting business?

This may seem counter intuitive – but taking some time to step away from the business each week to plan ahead will actually save you time and help you get more done.

Planning will also take the pressure off you during the week. You’ll spend less time worrying about what you should be doing and you will make more effective use of the time you have.

Reserve a specific block of time each week where you can step away from running your pet sitting business and plan your marketing activities for the week. Tell family your plan so that you won’t be disturbed and can focus on your plan.
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Are Your Current Keywords Actually Hurting You?
Posted July 1, 2010 By Joshua in Pet Sitters, SEO and Marketing With | 1 Comment

Question: What does the term SEO mean to you?

Sure, we all know it stands for search engine optimization but how do you actually go about optimizing your pet sitting website anyway?

The approach we hear most often includes the use of “keywords.”

“Make sure you have your keywords in your title tag” for example, is something I hear a lot.

I then begin to hear about pet sitters who become frustrated that their website is not showing up in the search engines for their own keywords.

While this could be an accurate frustration, more often than not there is usually a piece of the puzzle missing – a big piece of the puzzle.
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