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  • How Pet Sitters Must Now Focus On Their Google Places Listing [video]

    Posted July 28, 2011 By in Pet Sitters, SEO and Marketing With | No Comments

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  • How To See Where You Currently Rank In Google For Each Keyword [video]

    Posted July 26, 2011 By in Pet Sitters, SEO and Marketing With | 1 Comment

    top arrow photoWhat is one big goal you always look to achieve with regard to your pet sitting website?

    I bet it’s to rank high in Google for a specific keyword or phrase, right?

    The game begins when you decide on what term your most ideal client would type into the search engines to find the service you provide.

    Most typically this will be a variation on pet sitting, dog walking, or pet sitter, along with your town, city or area served.

    But Without Guessing How Can You Tell Exactly Where You Currently Rank in Google?

    Sure, you can spend all day thinking up various search terms, plugging them into Google one by one and see if your website is there.

    Or you can use a free tool like the one highlighted in my video below.
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  • How To Safely Add Links To Your Pet Sitting Website

    Posted March 30, 2011 By in Pet Sitters, SEO and Marketing With | 2 Comments

    link buildingWhat was the last link you added to your pet sitting website?

    Some pet sitters will exchange links with non-competing pet sitters to help visitors find appropriate resources.

    Others may partner with a veterinarian office, animal hospital or groomer and place a link to their website.

    The decision to place a link from your website to another website should be considered carefully.

    Without a complete and full understanding of how Google and the other search engines determine the relevancy of your links, you could be doing more harm than good.

    You also don’t want to lose sight of the main purpose of your website: to educate your visitor with enough information that she can’t wait to get the ball rolling with you.

    Every link on your website to an outside website is another opportunity for your visitor to leave. But that is not even the worst possible scenario that could happen.

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  • 9 SEO Tools Every Pet Sitter Must Use

    Posted July 22, 2010 By in Pet Sitters With | 2 Comments

    When it comes to marketing your pet sitting business, one of the best ways to approach the subject is by focusing on your pet sitting website.

    I’m sure you know by now that I am all about using your website as the core of your marketing strategy.

    I’ve been able to build a successful website that generates 99% of our business and I understand a lot of this can be confusing, stressful and frustrating.

    One of our goals at APSE is to help as many of our members succeed by simply improving their websites.

    And I’m thrilled to read all the success stories so far. On that note, I present 9 free online tools you can use right now to help with your website SEO and marketing efforts.

    Take some time to explore and understand the various tools. Each will help a separate important factor in your hunt for search engine domination!
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  • What Pet Sitters Can Learn From Google

    Posted July 18, 2010 By in Pet Sitters With | 1 Comment

    Google Classic: Please Allow 30 Days for your Search ResultsGoogle recently came out with a video called “Meet the Doodlers.”

    If you don’t yet know, the Google Doodle refers to periodic variations on the Google logo that, as they put it, makes searching on Google more fun and enjoyable for its users.

    Wow, right?

    It’s just a web search, yet the search giant considers ways to make it more fun and enjoyable for us!

    Understand what’s going on here: It’s no accident that Google is miles ahead of its competition. This isn’t to suggest the their doodle approach alone is the reason for that but it’s certainly part of their attitude and worldwide appeal.
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  • How to Market Your Pet Sitting Business with Video

    Posted July 15, 2010 By in Pet Sitters, SEO and Marketing With | 3 Comments

    MY OSCAR!Online video is a hot topic!

    You Tube viewers are now watching 100 million videos per day and research has proven that your potential clients are more than twice as likely to watch a video that tells them about your services than read the text on your website.

    Are you creating video content that captures the attention of this audience?

    There are many topics for which you can create simple videos that can be used to market your pet sitting business online. Here are a few ideas:
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  • Are Your Current Keywords Actually Hurting You?

    Posted July 1, 2010 By in Pet Sitters, SEO and Marketing With | 1 Comment

    Question: What does the term SEO mean to you?

    Sure, we all know it stands for search engine optimization but how do you actually go about optimizing your pet sitting website anyway?

    The approach we hear most often includes the use of “keywords.”

    Make sure you have your keywords in your title tag” for example, is something I hear a lot.

    I then begin to hear about pet sitters who become frustrated that their website is not showing up in the search engines for their own keywords.

    While this could be an accurate frustration, more often than not there is usually a piece of the puzzle missing – a big piece of the puzzle.
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